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The Big Money World of Kids’ Online Entertainment | The Circuit with Emily Chang

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The Big Money World of Kids’ Online Entertainment | The Circuit with Emily Chang

Ryan Kaji's Success on YouTube

  • Ryan Kaji, a 12-year-old YouTube star, has amassed over 82 billion lifetime views across his channels.
  • Ryan's success has inspired a generation of kids to become content creators on YouTube.
  • Ryan's family turned their home into a movie set for his major motion picture debut, "Ryan's World."
  • Ryan's success led to the creation of Pocket Watch, a digital entertainment studio that turns YouTube kid stars into global franchises.
  • Ryan's World has expanded beyond YouTube, with merchandise, toys, and TV shows.
  • Ryan's channel was rebranded from Ryan ToysReview to Ryan's World after the FTC called out sponsored content concerns.
  • Ryan's content strategy has expanded to include science experiments, educational content, and an animated alter ego, Red Titan.
  • Ryan's upcoming movie aims to bring in new and old fans as he starts to age out of his target audience.

Ryan Kaji's Family and Management

  • Ryan's father, Shion, was a structural engineer before becoming a YouTube content creator.
  • Ryan's mother, Loann, initially hesitated to let him make YouTube videos but eventually agreed after seeing how much fun he had.
  • Ryan's parents carefully manage his opportunities to ensure he has unique experiences while balancing his normal life and education.
  • The economics of kidfluencers can be extensive, but it's essential to manage it responsibly, considering Ryan's desires and the family's priorities.
  • The parents emphasize the importance of regulation to protect child performers in the digital content world and express confidence in the parents they work with.

YouTube's Role and Responsibilities

  • YouTube Kids is designed to provide a safer experience for children, but concerns remain about the content recommendations and the potential for kids to navigate into inappropriate videos.
  • YouTube's CEO, Neil Mohan, acknowledges the responsibility of guiding young users safely and highlights the ongoing efforts to improve product experiences, policies, and content moderation.
  • YouTube collects data on children to protect users and understand traffic patterns, but personalized ads are not served to users under 18.
  • A new tool requires users to disclose when using AI-generated content, emphasizing creators' responsibility and YouTube's commitment to detecting such content.

Impact on the Entertainment Industry

  • The success of kids' shows like Cocomelon on YouTube has blurred the lines between streaming competitors and traditional kids' entertainment.
  • The trend of kids aspiring to become creators like MrBeast and Ryan Kaji reflects the open and inclusive nature of the platform, where anyone can share their creativity without barriers.
  • Ryan Kaji's upcoming movie without a major studio's involvement highlights the changing dynamics in the entertainment industry, driven by the engagement of fans and consumers on YouTube.
  • Ryan's parents believe that the success of his YouTube channel is a sign that social media stars deserve Hollywood's attention.

Ryan Kaji's Future

  • Ryan currently enjoys filming and wants to continue until he is 25 years old.
  • His future goal is to become an animator, and his parents fully support him in this pursuit.
  • Given Ryan's success so far, it seems like anything is possible for him in the future.

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