Designing a Customer-Centric Business Model

Designing a Customer-Centric Business Model


Whole Product and Strategic Partnerships

  • Having a "whole product" means providing all the necessary components for a customer to successfully use a product or service.
  • Strategic partnerships can be formed to fill gaps in the whole product.
  • Cold Press AI is used as an example, where they need a cloud provider and models to complete their whole product.
  • Strategic partnerships can help with market access, customer acquisition, and cost reduction.

Leveraging Competitor Communities

  • Engaging with competitor communities can present both threats and opportunities.
  • Identifying gaps in competitor offerings can present an opportunity to fill those gaps.
  • Offering a unique solution, such as a cloud-based alternative to an on-premise solution, can differentiate from competitors.

Three UPS: Update, Upgrade, and Upsell

  • Updating a product involves making security fixes and maintaining data accuracy.
  • Upgrading a product involves adding new capabilities or technologies, such as incorporating AI or making a product mobile.
  • Upselling involves selling additional features or services to existing customers.

Designing Customer-Centric Models

  • Designing a customer-centric model involves considering the customer journey and addressing customer needs.
  • Increasing customer reach should benefit the customer, such as providing affordable and convenient access to a product.
  • The model should focus on increasing customer value, which can be achieved through upgrading, updating, and upselling.
  • Identifying the one thing that makes a business profitable for the customer can help create a sustainable and scalable model.


  • Building a strong business model can lead to repeatable, scalable, valuable, disruptive, and defensible success.
  • A smart business model can result in better financial outcomes for founders, such as lower expenses and higher ownership.

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