Steph Smith: “This opportunity is totally overlooked”

Increasing Lifespan and Mortality Trends

• The average lifespan is increasing by two to three years every decade. (59s)
• In 1965, the most common age of death was one year old, while today it is 87. (2m50s)
• A newborn girl in Japan in 2020 has a 96% chance of living to age 60. (3m39s)
• Cardiovascular illness is a more likely cause of mortality in men below the age of 55, but this reverses after 55, around the time of menopause for women. (7m39s)

The Aging Population and Elder Care

• The United States spends over \$50 billion annually on dialysis and related treatments through Medicare. (6m54s)
• The US Bureau of Labor Statistics predicts that nursing will be the fastest-growing occupation between 2020 and 2030, adding 275,000 jobs. (11m17s)
• The number of nursing homes in Japan has increased by almost 50% in the past ten years. (11m48s)
• In Japan, over 8 million homes called "akiyas" are being given away for free or very low prices by the government. (13m21s)
• From 2004 to 2021, the median annual cost of assisted living in the United States increased 31% faster than inflation, reaching \$54,000 per year. (15m48s)
• The average yearly cost of assisted living is $54,000, with some individuals paying $20,000-$30,000 per month for higher quality care. (18m3s)

Opportunities in Elder Care and Fitness

• There is a lack of technological innovation in the elder care industry, with many businesses still operating as "mom and pop" establishments. (19m15s)
• There is an opportunity to combine modern fitness and longevity trends with assisted living, creating a space for revitalization and improved health for seniors, as exemplified by the story of Robert Marchand, a cyclist who broke records in his 100s. (22m22s)
• Austin, Texas has a very physically fit population with a strong emphasis on weightlifting, particularly among women. (22m35s)

Fitness and Longevity Trends

• The speaker believes a more approachable fitness program than "75 Hard" is needed, suggesting a gradual increase in daily walking distance, starting with one mile and progressing to three miles over three years. (26m48s)
• The speaker has been tracking their weight daily and food intake with the MyFitnessPal app for three to four years. (28m6s)
• Dexcom, a continuous glucose monitor (CGM) manufacturer with a 40% market share, recently released their first over-the-counter FDA-approved CGM called Stell. (28m42s)
• The speaker believes that a Strava-like social platform for CGM users, where individuals can share their data, compete, and motivate each other, would be beneficial. (32m16s)

Glucose Monitoring and Health

• A woman known online as The Glucose Goddess, who provides education on glucose and the body's reaction to it, has a recipe club that costs $5 per month. (33m9s)
• The Glucose Goddess recently released a product called "Anti-Spike" and her website, separate from her main one, is receiving over 100,000 views per month. (34m1s)
• Justin Mayer created a business based on blood glucose levels where participants paid $900 and received $30 back each day they stayed below a certain blood glucose level. (36m45s)
• High cholesterol, even when a person is thin, can indicate a need to focus on health. (38m53s)
• Regularly using a CGM and getting bloodwork done can provide insights into a person's health, regardless of their physique. (39m26s)

Posture and Exercise

• Brian Johnson's posture improved after working with a posture coach and incorporating three specific exercises into his daily routine. (42m10s)
• When standing, one should squeeze their glutes and engage their abs rather than leaning forward. (43m38s)

Emerging Sports and Activities

• Tech Ball is a sport that combines elements of soccer and ping pong, played on a curved table with a ball, and has gained popularity through viral videos showcasing its challenging nature. (45m3s)
• Padel, a sport similar to tennis but played on a smaller court with a different type of racket and ball, is widely popular in Spain and other parts of the world. (47m51s)
• There is a competition called "Everesting" where participants repeatedly run up and down any hill to cumulatively ascend the equivalent height of Mount Everest. (49m11s)
• A company called 29029 organizes Everesting events with glamping setups, costing thousands of dollars, and only 25% of participants complete the challenge. (49m33s)
• Ethiopian women excel in long-distance running, particularly in the 5K, 10K, and marathon events, and are often relatively short in stature. (51m59s)

Future Projections and Personal Stories

• It is projected that more people will live to be 110-120 years old in the future. (54m7s)
• Steph Smith believes that life is too short, even at 100 years. (55m6s)
• Steph Smith's product, Internet Pipes, has made six figures in revenue. (57m43s)
• Steph will accept a dinner as a fair trade. (58m49s)
• A code, "Sam", can be used on the website internetpipes.com. (59m3s)
• Steph is congratulated and told they are the best. (59m8s)