He Built A $27M/yr Business From A PLANT Blog?!

He Built A $27M/yr Business From A PLANT Blog?!

Intro (00:00:00)

  • The YouTuber quit his job and made $5,000 a month in his first year, surpassing his one-year goal.
  • His business continued to grow, reaching $60k in the first year, $250k in the third year, $7 million in the fourth year, and over $30 million a year today.
  • The YouTuber dedicates the podcast to two groups of people: non-native English speakers who start businesses and people who start businesses while having newborns or little kids.
  • The YouTuber has two interesting things to share.

27M ARR gardening influencer (00:02:00)

  • Kevin Espiritu, known as the Plant Daddy, started a gardening blog as a hobby to overcome his online addiction to video games and poker.
  • His blog gained popularity due to his relatable experiences as a gardening beginner, leading him to quit his job when it started earning around $167,000 annually.
  • Espiritu rebranded his blog to "Epic Gardening," expanding his focus from hydroponic gardening to a broader gardening niche, resulting in a successful online gardening business with a massive social media following.
  • Another YouTuber built a $27 million per year business from a gardening blog, starting with a $10 domain and $5 hosting, aiming to earn $3,000 per month from blog revenue.
  • His business grew steadily, reaching $60k in the first year, $250k in the third year, and $7 million in the fourth year.
  • The COVID-19 pandemic became a turning point, with his YouTube channel gaining 15,000 subscribers per day as people turned to gardening as an outdoor activity.
  • He transitioned from relying solely on ads and affiliate links to launching his own successful gardening product.
  • Unlike mass creators who sell branded commodity products, he created a niche, higher-ticket product that resonated with his audience, resulting in negative CAC (customer acquisition cost).
  • The business grew from $1 million to $7 million and then to over $20 million, eventually reaching $30 million in annual revenue.
  • The entrepreneur created a community called Hampton for founders with revenues between $2M and $250M, using HubSpot's landing page tool to collect valuable data while tracking traffic sources and revenue generated.
  • He acquired a seed company called Botanical Seeds and a houseplant business website called yourhouseplant.com for $1,000, quickly generating revenue within the first month due to the website's existing good content and SEO.
  • The YouTuber, considered the most trusted influencer in the gardening niche, has successfully implemented this strategy multiple times and raised money from Chan to expand his acquisitions.

Fruit Marketing: How Hass avocados became #1 (00:14:30)

  • Rudolph Hass, a mailman from Milwaukee, accidentally grew a superior avocado tree in California, resulting in the creation of the Hass avocado.
  • The Hass avocado, named after Rudolph Hass, became the dominant avocado variety worldwide, accounting for 80% of global sales due to its superior taste and texture.
  • Despite its success, Rudolph Hass did not make significant money from his invention, earning only $4,800 in royalties over his lifetime.
  • The California Fruit Association successfully rebranded an unappetizing-looking avocado variety by naming it "avocado" and adding "ripe tonight" stickers, leading to a significant increase in sales.
  • Building a successful business from a plant blog requires a long-term commitment of 10 to 15 years due to the slow growth and experimentation process.
  • Plant patents have specific rules, such as requiring asexual reproduction, creation through breeding or grafting, and excluding discoveries of existing wild plants.
  • Henry, the creator of the climbing ever-blooming rose, obtained the first plant patent and benefited from it.
  • Twitter can be a valuable platform for learning and gaining business insights, even for individuals with a large following on YouTube.

New Movement: Man Camps (00:23:30)

  • Sam and MrBeast host an annual retreat called Camp MFM, which features activities like basketball, poker, and a cold plunge.
  • Sam's video about Camp MFM highlights these activities and asks his co-host questions about the event and content creation trends.
  • Sam believes he may have started a movement with his unique content style.
  • "Active conferences" are emerging as a popular trend, combining physical activities like running, tennis, or poker with networking opportunities.
  • These active conferences are seen as more engaging and enjoyable than traditional conferences or lectures.
  • The rise of non-alcoholic beverages, such as Athletic Brewing Company's beer, reflects changing social habits.

Search Engines - Best Business In The World (00:31:00)

  • Google's search engine has become increasingly ad-driven, prioritizing advertising over providing quality search results.
  • Google's business model is highly profitable, with 95% of its revenue coming from search, and it has a dominant market position with over 100,000 employees.
  • OpenAI is emerging as a potential alternative to Google, with predictions that it could reduce Google's search market share by 25% by 2026.
  • Kagi, founded by Vladimir, is a subscription-based search engine with no ads that offers a more humane and friendly web experience.
  • Kagi has around 30,000 paying members and recently raised $880,000 in funding.
  • Kagi's business model is sustainable, with a revenue of approximately $1.5 million and a break-even or profitable operation.
  • Kagi's target market is a small but dedicated group of users who value privacy and an ad-free experience.
  • Chat GPT has significantly reduced the speaker's reliance on Google, highlighting the potential threat of AI-driven search engines.

Sergey Brin and Larry Page Stories You've Never Heard (00:44:00)

  • Larry Page and Sergey Brin, the founders of Google, fostered a culture of brutal honesty and encouraged employees to engage in debates to generate innovative ideas.
  • Google's current CEO's performance is not as effective as previous leaders, resulting in a decline in the company's overall performance.
  • Successful companies face the risk of becoming irrelevant due to emerging technologies and trends, as exemplified by Microsoft's decline and the rise of internet-based companies like Google, Amazon, and Facebook.
  • Artificial intelligence (AI) and cryptocurrency (crypto) are emerging frontiers of technology with the potential to surpass established companies.
  • The future of search engines may be replaced by AI agents that provide direct answers and perform tasks, diminishing the relevance of traditional search engines.
  • Innovative breakthroughs can disrupt established industries, as seen with electric cars surpassing traditional gasoline-powered vehicles.
  • Setting ambitious goals is essential for success, as achieving 90% of a goal often requires the same effort as reaching 100%.
  • Adopting a mindset of aiming for the highest possible outcome, even if it seems challenging, can lead to greater achievements.

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