Is This $20 Million/Year Personality Test Legit?

Is This $20 Million/Year Personality Test Legit?
  • The speaker discusses the "grit score" and asks the audience to guess their score.
  • The speaker reveals their grit score as 2.5 and discusses their recent trip to Phoenix.
  • The speaker mentions going on a trip to Phoenix with someone named Ben.
  • They describe it as a "dope life experience" but do not share further details.
  • The speaker encourages sharing life experiences and mentions the importance of not letting too much time go by without having such experiences.

Data mining the basketball court (00:01:00)

  • Ben, an avid Phoenix Suns fan and former ball boy, organized a Ben appreciation weekend in Phoenix and met with team owner Matt Ishbia.
  • During the visit, Ben engaged in a detailed conversation with a team data analyst, asking specific questions about player selection and performance metrics.
  • Ben's direct and blunt approach to asking questions allowed him to quickly grasp key points, while the analyst's approach was more subtle and involved asking questions in different social situations.
  • One notable question raised was about the data that could help understand athletes' mental states, highlighting the importance of mental aspects in sports and the challenge of measuring them.

Origin of Myers-Briggs Test (00:07:00)

  • The Myers-Briggs Test (MBTI), created by Isabel Briggs Myers in 1942, categorizes people into 16 personality types based on Carl Jung's theories of thinking, feeling, sensing, and intuiting.
  • Despite criticism for its lack of scientific basis and reliability, the MBTI has become a well-known brand and a significant source of revenue for CPP, with millions of people taking the test annually.
  • Gallup's StrengthsFinder test, which generates substantial revenue, potentially reaching hundreds of millions or even a billion dollars annually, offers a similar approach by categorizing individuals' strengths and appealing to those seeking affirmation and guidance.

Formula for Grit (00:15:30)

  • The formula for success is talent or ability multiplied by zeal (passion or enthusiasm) multiplied by capacity for hard labor.
  • Grit specifically focuses on zeal and perseverance.
  • Grit score ranges from 0 to 10, with 10 being the highest level of grit.
  • David Goggins is considered to have a grit score of 10.
  • The speaker scored a 2.5 on the grit test.

Sam takes the Grit Scale Test (00:17:00)

  • Angela Duckworth's book "Grit" argues that grit, a combination of perseverance and passion for long-term goals, is a better predictor of success than traditional measures like SAT scores and leadership interviews.
  • The grit test, which includes statements like "Setbacks don't discourage me, I don't give up easily," measures an individual's level of grit.
  • The author criticizes the grit test for being too simplistic and not considering individual differences and circumstances, but believes that change comes from within and that people should not be discouraged by their grit score.

Cognition Labs, a math nerd's wet dream (00:24:00)

  • Scott Woo, who previously founded Lunch Club, has launched a new company called Cognition Labs with a product called Devon that uses AI to build websites.
  • Cognition Labs has 10 employees who have collectively won 10 gold medals from top coding competitions.
  • A personality test developed by three young entrepreneurs, including a Harvard dropout worth hundreds of millions of dollars, claims to identify individuals with exceptional mathematical abilities.
  • The podcast creator is launching a new texting service for dedicated fans, limited to the first thousand sign-ups, where fans can interact directly with the creator via text and receive exclusive content.

Be willing to walk backwards (00:35:00)

  • Highly successful individuals are willing to "walk backwards," which means reinventing themselves, taking risks, and starting from scratch in different fields, even if it means going back to being a beginner.
  • Elon Musk exemplified this concept by transitioning from successful internet ventures to starting SpaceX, a rocket company, despite having no prior knowledge in the field.
  • Successful individuals are willing to risk most of their wealth to pursue their ambitions, while maintaining a safety net for financial security.
  • Many people find it difficult to start over, even if they realize their current path is not what they want.
  • Successful individuals often reinvent themselves and start new ventures, even if it means going back to being a beginner, despite the challenges of leaving behind successful peers.

Speedrunning: 3 Founders Who Repeated the Playbook (00:40:50)

  • Speedrunning is a term used in video gaming where players repeatedly play the same level to achieve the fastest possible time.
  • Speedrunners become absolute masters of the level through constant repetition.
  • The founder of RX bar, who sold it for $600 million, is now starting a new protein bar company called the David bar.
  • The David bar has impressive macros and looks visually appealing.

Don't explore, exploit (00:43:00)

  • Three successful e-commerce entrepreneurs, referred to as e-commerce friends, achieved remarkable success in the industry.
  • One friend sold their first e-commerce company for hundreds of millions of dollars and started another in the same niche, aiming to replicate their success.
  • Another friend sold a company for nine figures and started another in the same category, achieving significant growth.
  • Inspired by a visit to an arrogant and bragging successful company, the third friend created a leaner and more efficient company in the same market, generating over $10 million in personal profit annually.
  • The YouTuber discusses a conversation with a friend who earns $20 million annually by repeating the same business strategy.

600M protein bar in 4 years (00:50:00)

  • Peter, the founder of RXBAR, was obsessed with CrossFit and noticed the lack of paleo-friendly snacks in 2013.
  • Peter approached his dad for investors to start a bar company, but his dad told him to "shut the [ __ ] up and go sell some bars" if he wanted to start a bar company.
  • Peter had a history of failure, including in school, but he was comfortable with it and didn't doubt himself when starting RXBAR.
  • Peter's first business in high school was selling weed.
  • Peter believes that not raising money was a blessing as it forced them to focus on selling bars, which led to their success.
  • RXBAR's revenue grew rapidly, from $600k in the first nine months to $161 million in year four.
  • Kellogg's acquired RXBAR for $600 million.
  • An article making fun of the original article about Peter's success was published by a local radio station in Chicago.

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