How to Make a Pitch Deck for Investors - Startups 101

How to Make a Pitch Deck for Investors - Startups 101

Pitch Deck Intro (00:00:00)

  • The video is designed for those who are raising funds for their startups.
  • The focus will be on creating a pitch deck for investors, including structure and design guidelines.
  • Importance of making a stellar first impression on investors through the pitch deck is emphasized.

Pitch Deck Outline and Structure (00:00:44) (00:01:04)

  • Standardized pitch deck outlines are commonly agreed upon across the industry.
  • Example pitch decks, such as Uber's from 2008, as redesigned by the video creator, are used for reference.
  • The content of pitch decks across various sources is largely the same, despite different design approaches.

The Intro Slide to The Solution Slide (00:01:48) (00:02:01) (00:02:06) (00:03:13)

  • Pitch deck should capture investor's attention by clearly presenting the problem and proposed solution.
  • Airbnb and Uber are examples of startups that effectively summarized their market problems.
  • The solution slide should focus on product benefits rather than features, aiming to resonate with investors.
  • Avoid technical jargon and instead present solutions in a relatable, benefit-oriented manner.

The Product Demo to The Market Size (00:03:44) (00:04:24) (00:04:50)

  • Demonstrate the product succinctly, in a way that is reliable and showcases its main appeal within 30 seconds.
  • Explain why the company will be financially successful and provide a return on investment to potential investors.
  • Define the market size using Bottom Up or Top Down market analysis, with accurate predictions critical for credibility.
  • Uber's growth projections showed a range of potential scenarios from small to giant market leader.

The Business Model Slide to The Competition Slide (00:06:27) (00:07:20)

  • The business model is presented, often as a make-or-break aspect of the pitch, using simple examples like Airbnb's commission approach.
  • The competition slide should highlight how a product compares favorably to competitors, as demonstrated by companies like Slidebean with their efficient design-positioned product.

The Competitive Advantage to The Go-to-Market Plan Slide (00:08:35) (00:09:02)

  • Dive into technological innovations and unique features of the product or service that offer a competitive edge.
  • Outline clear go-to-market strategies and adaptability in the execution of marketing plans, citing specific successful tactics like Airbnb's dual posting feature.

The Team Slide to The Fundraising Information (00:10:01) (00:10:40) (00:11:28)

  • Present essential team members with the right combination of skills and dedication to the company's growth.
  • Traction and milestones slides are vital, showing revenue growth or user engagement to establish credibility.
  • Final fundraising slide should align with SEC regulations on who can view financial information, adapted appropriately for the audience, whether on stage or in private VC communications.

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