Webinar: A People-First Strategy for Digital Transformation

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Human-Centered Approach to Digital Transformation

Digital transformation should consider the human aspect and the people interacting with the technology.
Many digital transformation projects fail due to overlooking the real problems and needs of the people involved.
A human-centered approach involves understanding people's perspectives, motivations, and behaviors to design effective solutions.

Reframing is a powerful tool for creating new perspectives and solutions by challenging old assumptions and looking at problems from different angles.
Successful reframing examples include Target's focus on value-conscious consumers, Airbnb's emphasis on local experiences, and Coca-Cola's insight into soda boxes as tools for finding and storing soda.
Reframing a problem is the most effective tactic for successful problem-solving.

Connect with the humans involved and understand the complexities of the human system.
Follow a cyclical process of observing, interviewing, listening, developing insights, prototyping, and getting feedback.
Use foundational work (need finding) to understand the needs and context of the humans involved.
Select the solution through rapid experimentation, where ideas are validated with people through time-boxed experiments.

Conduct need-finding interviews using techniques to extract specific stories from people, as stories help understand problems better.
Rapid experiments should be conducted to quickly gather data and make decisions based on human feedback.
Ongoing testing with user involvement is crucial throughout the transformation process.
Data analysis should focus on specific examples of problems rather than generalizations, as people are better at solving specific issues.
Share analysis results with specific stories and examples to help others understand the depth of the problem.