Blockchain tech is working to combat AI-based deepfakes (w/ Melody Hildebrandt and Mike Blank)

Blockchain tech is working to combat AI-based deepfakes (w/ Melody Hildebrandt and Mike Blank)

Fox Corporation and Polygon Labs Partnership

  • Fox Corporation and Polygon Labs collaborated to address the challenges posed by deep fakes and AI-generated content for news organizations.
  • Polygon's blockchain technology offered solutions for establishing content veracity, leading to the development of Verify, an open-source technical protocol.

Verify: An Open-Source Technical Protocol

  • Verify enables media companies to register content and grant usage rights to AI platforms, allowing consumers to verify content through Polygon's technology.
  • It aims to address concerns about content licensing, compensation for content creators, and the need for guardrails to protect original content in the age of AI.

Benefits and Reception of Verify

  • Verify has received positive feedback from publishers who seek to impose technical guardrails on their content while participating in the AI ecosystem.
  • The market-driven solution offered by Verify aims to prevent the need for heavy-handed government intervention.
  • Its adoption is expected to accelerate as it provides a legal and sustainable way to consume content, similar to the impact of Spotify and Apple Music in the music industry.

Challenges and Opportunities

  • There is a need for a legitimate access point with a common format that allows AI companies to ingest data from thousands of publishers.
  • Blockchains can enhance trust with audiences by providing data provenance, zero-knowledge attestations, authenticity verification, and digital property rights.
  • Deepfake manipulation can be tackled by verifying content integrity from the moment of publication using cryptographic approaches.

Verify as a Tool for Content Verification

  • Verify allows users to check the authenticity of images or articles published by specific publishers.
  • It combats misinformation and deepfakes by providing a way to verify content authenticity.
  • Publishers can sign their content using Verify, creating a tamper-proof record of ownership and publication.

Concerns and Potential Solutions

  • There is concern that deepfakes and imposter technology may continue to grow at the same rate as verification technologies, challenging consumers' ability to discern real from fake content.
  • Aggregators that consume verified content can help train AI models on real data, improving the quality of AI-generated content and preventing a "death spiral" of AI-generated content training on AI-generated content.

Perspectives from Melody and Mike

  • Melody believes allowing organizations to put their names behind content and using AI-generated technologies to train on that content can scale the solution to misinformation.
  • Mike expresses skepticism about bad actors subverting the truth at scale but sees the potential for technology to solve this problem.
  • Both agree that consumers will demand real and verifiable content, and brands will require it to establish trust.
  • They identify news media and talent representation as areas of content most susceptible to harm and in need of technology solutions. and Verified.Fox

  • is a platform where developers can find information about building applications on the protocol, including the GitHub repository, documentation, and community feedback.
  • Verified.Fox is an application built on the protocol that allows users to verify the authenticity of images attributed to Fox.


  • Polygon is interested in supporting builders in finding novel solutions to interesting problems in the AI space and believes that blockchain can be a supporter of that.

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