Oh the Places You'll Go! Disrupt Travel with Johannes Reck (GetYourGuide)

Oh the Places You'll Go! Disrupt Travel with Johannes Reck (GetYourGuide)

Get Your Guide Company Overview

  • Get Your Guide is a platform for tour providers to list and sell their services.
  • The company has expanded to include creating new types of experiences called Get Your Guide Originals, designed to align with travelers' interests rather than traditional tourist attractions.

Funding and Controversy

  • Get Your Guide recently raised a significant round of funding led by SoftBank, which faced controversy due to SoftBank's ties to the Saudi Arabian government.
  • The company condemns the murder of Jamal Khashoggi and emphasizes that SoftBank's involvement should not be seen as an endorsement of the Saudi Arabian government.

Business Model and Growth

  • GetYourGuide has a different business model compared to other SoftBank-funded companies and focuses on long-term growth and profitability.
  • The company has strong unit economics and is not burning cash for growth.
  • GetYourGuide is the market leader in tours and attractions, experiencing accelerated growth while increasing profitability.

New Product Launch

  • GetYourGuide is launching GetYourGuide Originals Day Trips, projected to sell over a million tickets in the next 12 months.

Core Competency and Partnerships

  • GetYourGuide's strength lies in curating and providing high-quality experiences.
  • The company partners with local operators for transportation and other logistics.

Innovation and Technology

  • The CEO emphasizes the company's ability to innovate and adapt to the evolving travel industry.
  • GetYourGuide leverages technology to enhance travelers' experiences.
  • They provide operators with data, knowledge, and capital to improve their services.

Customer Experience

  • Customers are offered high-quality, curated, and recommended experiences.

Marketing and Content

  • Instagram is the primary platform for sharing travel experiences and content.
  • The company is open to using any platform to reach consumers with its content.

Success Factors

  • The company's success is attributed to people's love for travel and the quality of the content provided.

Key People

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