Scaling the freemium model with Linktree's Alex Zaccaria | Found Podcast

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Linktree's Background and Growth:

Linktree was founded in 2016 as a solution for artists and creators to manage multiple revenue streams and link to them from social media profiles.
It started as a bootstrapped side hustle to a digital agency specializing in music and entertainment.
Linktree's growth is driven by its valuable service to creators and businesses in managing multiple links and tracking analytics in one place.
The company's premium version offers additional features like removing the Linktree logo, enhanced analytics, and more customization options.

Linktree is exploring e-commerce monetization by considering a commission on sales generated through links to products on platforms like Etsy and Shopify.
The company has raised $165 million in funding over three rounds and has a valuation of $1.3 billion.

Linktree has over 48 million users and sees about 40,000 signups per day.
The company is profitable and sustainable, with a team of 60 employees, 60% based in Australia and 40% in the US.
Linktree plans to expand its team to have a more even distribution between Australia, the US, and Europe.

Linktree aims to become a ubiquitous platform for self-expression, with a vision of reaching billions of users.
The company plans to focus on empowering creators, brands, and businesses to drive commerce through its platform, seeing creators as the storefront of the future.
Linktree is exploring further developments in e-commerce and creator enablement.
The platform is exploring AI-powered features to assist creators in personalizing their Linktree pages and generating design recommendations.
Linktree is expanding its B2B offerings to enable brands to collaborate with creators and facilitate product sales.