Creative Journey:The Art of Seeing People as Human Beings | Dimas Djay | TEDxAvicenna Cinere School

Creative Journey:The Art of Seeing People as Human Beings  | Dimas Djay | TEDxAvicenna Cinere School

Dimas JAT's Creative Journey

  • Dimas JAT emphasizes the importance of parents understanding creative career paths for their children.
  • He shares his personal experience of facing skepticism about pursuing a career in design due to a lack of awareness about creative industries.
  • Dimas stresses the significance of consistency and commitment in pursuing creative fields.
  • He explains that opportunities should not be taken for granted and should be accompanied by strong fundamental skills.
  • Dimas recounts his early career journey, starting with limited resources and taking on opportunities such as designing cassette covers without formal training.
  • He highlights his progression from graphic design to art direction and eventually becoming a director, emphasizing the role of continuous learning and adaptation in the creative industry.
  • Dimas underscores the importance of balancing knowledge and experience, as theoretical education alone may not be sufficient in the creative field.
  • He acknowledges his own decision not to complete his college education, emphasizing that his experiences have been his greatest teachers.

The Importance of Personal Branding and Authenticity

  • The speaker discusses their creative journey and the importance of having a personal brand.
  • They emphasize the significance of commitment and consistency in achieving success.
  • The speaker highlights the need for talents to develop their own unique character.
  • They express their concern about the lack of appreciation for Indonesian culture in the past and their desire to promote it.

Crafting Successful Visual Content

  • The speaker introduces their "creative journey" as a spiritual journey in the creative world.
  • They emphasize the importance of three pillars: great ideas, clear communication, and disciplined execution.
  • The speaker stresses the significance of understanding the target audience and creating content that resonates with them.
  • They discuss the importance of originality and using local elements to maintain authenticity.
  • The speaker highlights the use of hooks and twists to keep viewers engaged and the value of presenting real and genuine content.
  • The key to creating successful visual content is to make it relatable, entertaining, and well-crafted.
  • Crafting involves using logical thinking and consistent storytelling techniques.
  • Technical details should be relevant to the project's goals and chosen based on their appropriateness for the execution.
  • "Micin" refers to elements that may not have a clear purpose but add enjoyment or interest to the content.

Finding Inspiration and Overcoming Challenges

  • The ultimate goal is to see people as human beings and understand their perspectives and experiences.
  • Paying close attention to the details of everyday life can enhance creativity and storytelling.
  • The speaker's father advised them to approach creative work with love and compassion, using their hearts rather than just technical considerations.
  • The speaker created a Ramadan advertisement that focused on positive aspects of the holiday during the pandemic, such as virtual gatherings and acts of sharing.
  • The speaker encourages viewers to embrace challenges and maintain a positive attitude during difficult times.

Adapting to Changing Communication and Marketing Trends

  • The speaker discusses how the style of communication and marketing strategies have changed during the pandemic and post-pandemic periods.
  • They emphasize the importance of using various skills and experiences as building blocks for a strong foundation in the creative field.
  • The speaker highlights the significance of hard work and determination in overcoming challenges and achieving success, rather than relying solely on connections.
  • They encourage individuals to reduce complaining and engage in more productive efforts, trusting that the universe will provide strength and support along the way.

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