Innovation Marketing Strategies for Startup | Rabab Awad | TEDxMaadi

Innovation Marketing Strategies for Startup | Rabab Awad | TEDxMaadi


  • Marty Neumeier, a branding expert, emphasizes that a brand is not just about creating a logo or visual identity; it's about evoking emotions and creating a connection with the audience.
  • Many small and medium-sized businesses make the mistake of focusing solely on selling products or services without considering the emotional connection and value they provide to customers.


  • Pricing is crucial; if a product is too expensive, customers won't buy it, and if it's too cheap, they may perceive it as low-quality.
  • It's crucial to understand factors such as income, lifestyle, and location when determining pricing.
  • Businesses should focus on providing value to customers and ensuring that their products or services meet the needs and expectations of their target market.
  • A poorly priced product, regardless of its quality, will struggle to find a market and generate sales.

Customer Feedback

  • The speaker criticizes the poor customer service of a company despite having a good product.
  • The speaker emphasizes the importance of customer feedback and understanding customer needs.
  • Conducting simple surveys and gathering customer insights is more effective than investing in expensive research agencies.

Market Trends

  • The speaker highlights the significance of identifying trends and opportunities in the market, such as the rise of social media and the internet.
  • Businesses need to adapt products and services to changing economic conditions and customer preferences.


  • The speaker emphasizes the importance of understanding the target audience and their needs to effectively market products.

Book Recommendation

  • The speaker is excited to share a book by Philip Kerr featuring the character Bernie Gunther.
  • The speaker believes the audience will enjoy the book and provides a QR code for more information.

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